Should You Buy that Eyeshadow Palette?

Not going to lie, the Anastasia Beverly Hills Jackie Aina eyeshadow palette inspired this post, mostly because I really want it. It’s gorgeous.

Credit: @trendmood1

SO PRETTY. And also I want to support Jackie Aina, because I love her reviews. And her extra AF skincare routine.

But should I get it? Should you get it?

Now, if you’re not a makeup hoarder, deciding can be straightforward. Maybe this would be your first eyeshadow palette. Maybe you bought an eyeshadow palette over a year ago and it’s time to get a new one. Maybe you’ve only ever purchased drugstore eyeshadow and it’s time for an upgrade. Maybe this is a really easy decision for you.

If you own more than five palettes, however, or if you describe yourself as a makeup addict/junkie, the decision of whether or not to purchase yet another palette may cause you to descend into existential dread.

If this is your situation, then I came up with a series of questions to figure out whether you should get another palette. I’m going to list the questions first and describe my rationale behind them, and then ask myself these questions for the ABH Jackie Aina eyeshadow palette. The need for some serious pondering is important especially now because Sephora’s summer sale (which is apparently a thing now?) starts next Monday, and this Thursday heralds the release of the Jackie Aina palette at Sephora, in addition to the new Fenty hydrating foundation. On top of that, a lot of companies are dropping foundations right about now, which is overwhelming, but also a post for another day. Today is for eyeshadows.

Today is also for asking yourself if you really want it or if you’re just being swept up in the hype (we’ve all been there).

So here’s a list of questions to ask yourself before you commit to purchasing an eyeshadow palette:

  1. Will you use these colors?
    Go through each palette color on the website or in a store. Keep a mental tally of the colors you know you’ll use and the ones you’re excited to use. If you’re a fan of at least 75% of the palette, that’s a good sign.
  2. What are the statement shades in this palette? Will you use them?
    The statement shades are what make the palette unique. If you aren’t going to wear them, don’t buy the palette.
  3. Are you looking for a daytime or nighttime palette? Or both?
    This is a bit of a trick question, because some daytime palettes can easily become nighttime palettes (really, anything with a deep shade can become a nighttime palette). But some palettes are specifically for nighttime. Case in point: Pat McGrath Labs MTHRSHP Subversive La Vie en Rose. These are not colors I would wear to class unless I was feeling particularly bold that day. So, you’re really asking yourself how many daytime and nighttime palettes you already own, and to which pile of palettes you’d be adding.
  4. Does this closely resemble any other palette(s) you already own?
    If you gravitate towards certain colors in the palette in question, odds are you’ve gravitated towards them before, and they’re already in your collection. Check to make sure you don’t already own the dupes.
  5. What could you purchase instead of this palette?
    How much is this palette, and what could you buy instead? Lunch? Dinner? A box of fancy chocolate?
  6. Are there any other eyeshadow palettes on your wishlist?
    If you hoard makeup, odds are you have an extensive wishlist. Where does this new palette rank on your wishlist? Keep in mind that if you don’t purchase this new palette, you can use that money towards another wishlist item.
  7. Are you getting this to support a specific influencer?
    If you want to give an influencer your business, then go for it. If you want to support them to be financially successful, just know that if they’re at the point in their career where they’re doing collaborations with high end brands, odds are that they already make way more money than you do. If you want to support them because you want to see their haters cry, then who am I to stop you?
    1. Sub question: Would you buy this if an influencer wasn’t involved?
      Imagine a company just put out a new palette in collaboration with no one. Does it still appeal to you?
  8. Have you watched any review videos from people with your skin tone? How do these shades look on this reviewer?
    Keep in mind that some reviewers/YouTubers will do tutorials with this palette that highlight what they consider to be the best of the palette. They will choose the colors that speak to them. If you see these looks and think, “Hmm, I could make that work if I’m going out clubbing,” and then you realize that you never go clubbing, then you might want to think twice about the palette.

Now, I’m going to go through this list keeping the ABH Jackie Aina palette in mind:

  1. Will you use these colors?
    Let’s go through each shade:
    Top row: Soleil (yes), Supreme (probably not), Pinker (yes), Big Wig (yes), Dwollahs (yes), Credit (yes), Lituation (yes)
    Bottom Row: Zamn (yes), Wiggalese (probably not), Shookington (yes), Trust Issues (yes), Edges (yes), Sponsored (probably not), Ginger (yes)
    11/14 = 79% – So far, so good!
  2. What are the statement shades in this palette? Will you use them?
    The statement shades look like Wiggalese, Sponsored, and Shookington. I have never been a fan of cranberry red or duo-chrome chocolate-teal. I love shimmery purples, but I already own the Viseart Theory Palette in Amethyst and the PMG La Vie en Rose. I also have a very purple-themed eyeshadow palette on my wishlist (see answer 7 below).
  3. Are you looking for a daytime or nighttime palette? Or both?
    I own seven daytime palettes, and two nighttime palettes. I hardly go out, so the two nighttime palettes are already underused. The daytime palettes are similarly underused. 
  4. Does this closely resemble any other palette(s) you already own?
    Nothing I own contains a cranberry red shade. This is intentional. “Edges” reminds me of “Summer Yum” from the Too Faced Sweet Peach Eyeshadow Palette, which is one of my favorite shades from that palette. “Big Wig” reminds me of the purple in the Viseart Theory Palette in Amethyst. “Supreme” looks like a lighter version of the coral shade from the ABH Sultry palette. I love ABH Sultry, but I do not use that coral color. Ever. “Dwollahs” is great, and “Shookington” looks beautiful, but I have similar gold and purple shades in La Vie En Rose. The main difference is the cranberry red shade, which I won’t use.
  5. What could you purchase instead of this palette?
    This palette is $45. That’s a sugar haul from Sugarfina or Royce. It’s also afternoon tea somewhere.
  6. Are there any other eyeshadow palettes on your wishlist?
    Natasha Denona Lila. It’s been on my wishlist for at least a year, and it will continue to hold the top spot.
  7. Are you getting this to support a specific influencer?
    Funny story, I purchased the Artist Couture La Peach loose highlighter, which was done in collaboration with Jackie Aina. I have not opened it yet, and I bought it at least a year ago. Jackie Aina is one of my favorite YouTubers (as I have written for Guest of a Guest), but I should probably use her other collab before I purchase this one.
    1. Sub question: Would you buy this if an influencer wasn’t involved?
      Probably not. My love of the Lila palette > any ABH new release.
  8. Have you watched any review videos from people with your skin tone? How do these shades look on this reviewer?
    I’ve watched Mel Thompson and Morgan Turner’s videos, and they’re both around my skin tone. Honestly, the palette looks great on both of them, but I wouldn’t use any of the looks they did (except for a neutral look that Morgan Turner did, but I have a bunch of neutral palettes).

The verdict: After thinking about it methodically, no, I should not purchase the ABH Jackie Aina palette, even if it is beautiful and even if I’m so excited for this collaboration. Honestly, the only reason I’m considering it this much is because Jackie Aina is involved. I’m not a big fan of two of the palette’s statement shades. I love the neutral shades in the palette, but I have a bunch of neutral palettes already. And I love the purples, but I have purples already. Really, it boils down to whether I want this more than I want the ND Lila palette, and the latter is at the top of my “unnecessary but I want it” palette wishlist. The heart wants what it wants.

Thanks so much for reading! Are you going to get the ABH Jackie Aina palette? Are my questions helpful or useless in your decision-making process?

If you’d like more of All the Best Things in your inbox regularly, then don’t forget to subscribe! I’m going to use that $45 and buy some sweets.

Val

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